Career Snapshots
KED Projects - [independent consultancy]
Creative Media Producer & Project Specialist | Startup Founder | 2023-Current
Proven track record in innovative storytelling, content capture, project management, and strategic execution, bringing a unique blend of organizational skill and creative vision to developing brands and clients. My expertise ensures precise execution of initiatives and creation of compelling narratives that resonate with audiences, investors, and consumers.
Role Description:
Digital content production and project execution for independent and private clients leveraging creative authorship tools, photographic capture, writing, & GenAI
Design, refine, and envision app/mobile/web UX/UI for a developing tech/commerce brand fostering an optimally impactful customer journey and experience, pitching to investors and composing advanced concept presentations
Conduct market research, including tracking industry trends, analyzing consumer profiles, competitor activity, and navigating company pivots to advance product positioning and spearhead innovation
London alley Entertainment - [Advertising & marketing]
Creative Studio Project Manager | 2022-2023
London Alley is an LA-based production studio and nascent advertising agency making a name for itself at the intersection of music culture and branded content. They’re known for helping brands creatively engage with consumers by making content that resonates–often with the help of the world’s most famous celebrities.
Role Description:
Supervised the strategic distribution of company resources and coordinated team workflow and communications to ensure flawless production of media & projects in alignment with timelines, budgets, talent, external clients, and stakeholder requirements
Served as the inter-team liaison overseeing end-to-end operations on multi-channel B2C media campaigns from concept development through asset delivery and publication driving collaboration with technical teams, creative pods, production crews, talent, vendors, clients, and executives
Collaborated with c-suite directors on developing our first internal venture capital incubator cell with ten portfolio companies helping map out the program framework, timelines, milestones, organization structure, and overarching growth strategy
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BRAND CAMPAIGN:
“TASTE SO GOOD” MUSIC VIDEO FOR PRIDEPride isn’t just a commemorative holiday for marketing purposes. Pride is a part of the Cann DNA – being proudly started by two LGBTQ+ founders – it’s one of the most important months of the year. So how does a queer-owned brand make an impact in an over-saturation of rainbow-washed marketing? London Alley Creative Studio partnered with Cann and Weedmaps to create an iconic cultural moment and tribute that would do more than just check a box. Plus, one that would follow marketing compliance and launch four new Cann Lite flavors.
So naturally, we made a music video. The “Taste So Good” anthem was born from musician Leland’s original writing and performed by a group of diverse LGBTQ+ stars including (but not limited to) Hayley Kiyoko, Kesha, VINCINT, and grammy-nominated producer MNEK. With a Pepsi-circa-2001, Britney-inspired music video, “Taste So Good” visually embodied queer joy and quickly became an iconic, internet-breaking celebration of Pride, queerness, and uniqueness.
-Credit: LACS Master Creds 2023
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Western Digital – the leading MAC and PC digital storage solutions –came to London Alley Creative Studio to aesthetically reinvigorate the brand for a summer campaign and create a library of diverse assets to be adjusted for any sub-brands (like SanDisk WD_BLACK, etc.) global usage.
To bring these summer adventures and core memory-making moments to life, the LACS built out an extensive messaging matrix to ensure each deliverable set could work across all sub-brands and global geos.
-Credit: LACS Master Creds 2023
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WhatNot – the social marketplace app that lets audiences live stream, shop, buy, and sell – came to the London Alley Creative Studio team to create a moment of large-scale engagement across multiple platforms with two VERY different audiences. AKA: the wanted Post Malone, the “always tired” musician, and Magic: The Gathering, a fantasy trading-card game, to collab on a live stream event – and in four weeks.
Through a phased timeline and cadence of content and live streams, LACS engaged audiences across every platform and ended the event with an exclusive Whatnot marketplace live stream.
In collaboration with Whatnot, LACS created “Mana y Mana,” aka the $100k challenge and event identity. A singular, unique event name allowed for all parties to easily promote across platforms and varying audiences. The identity helped tell the story, with elements that authentically represented all of the participants, as well as assisted with launch strategy to drive event acquisition and PR buzz.
Through influencer partnerships, strategically phased live drops, and social posts, LACS and Post Malone built out a social engagement strategy across Instagram, Twitter, and Facebook to build hype in two weeks. Spoiler: was massively successful. It crashed the Whatnot app at least once (oops).
-Credit: LACS Master Creds 2023
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Rising star founders approached us to help with a communication strategy and content launch for FEAST, their peer-to-peer sexual education & wellness platform designed for Gen Z.
Even though they both have received education on sexual safety from traditional schooling, they recognized that there was much more left to learn outside of the classroom. There needed to be a place that was accessible to everyone, where young people could talk, laugh, cry, and feel a little less alone.
We collaborated to bring this statement to life with highly provocative content library full of metaphoric imagery and statements meant to cause intrigue and invite the Gen Z audiences to join. The assortment of content would be leveraged across all phases of FEAST’s eight-phased waterfall marketing strategy, which includes awareness pieces, website, targeted social posts, and email capture and follow ups.
This came to life with an anthemic “Welcome to the Feast” video, digital print campaigns materials which included stills, gifs and boomerangs, educational Tik Toks featuring Amanda and Summer, and personal stories/testimonials from a curated Gen-Z cast that reflected the diversity and inclusion seen by their audience.m description
-Credit: LACS Master Creds 2023
Lockerverse - [tech & media]
Writer & Concept Developer | 2021-2023
A Web3 cultural collective and NFT Platform founded to be the ultimate name in organized sports fandom. Backed by Savannah James (wife of NBA legend, LeBron James), the digital community hub aims to help athletes and entertainers connect directly with fans to build their personal brands.
Role Description:
Core creative pillar of initial narrative content and platform strategy, authoring world-building and character-centric storylines, statements, and copy to help audiences connect to featured talent, experiences, or brand
Partnered with athletes, musicians, designers, and brands to capture digital media and craft bespoke artistic collections in the virtual space, underscoring virtual experiences and strategizing on market launch, social rollouts, and more
Notable Talent & Collaborations: Gatorade, Pepsi, Howard University, Bronny James, C.J. Stroud
Slides demonstrating examples of creative authorship (copywriting, creative direction, production vision)
The Third Floor - [Tech & media]
Creative Department Project Manager | 2021-2022
The world’s leading visualization studio producing everything from storyboards to visual media for film, television, commercials, games, VR, and theme parks. Operating at the most advanced frontier of virtual technology, TTF partners with industry powerhouses like Disney, Marvel, Lucasfilm, Neftlix, Amazon, Riot Games, Blizzard, Sony, and more to deliver best-in-class visualization experiences and solutions.
Role Description:
Worked directly under company co-founder as organizational manager of the Creative Department hosting, planning, and executing regular virtual summits for global technical supervisors
Designed curriculums for artist development programs, and fostered diverse, inclusive, and collaborative company culture with dedicated survey sessions as process review for company-wide growth and cohesion initiatives
post-production - [Film & Television]
TV Shows by Lucasfilm Ltd. for Disney+ | 2019-2021 [2022-2023 Additional Voices Role Recurring]
Original slate of TV series based on George Lucas’s Star Wars created and produced by industry leaders Jon Favreau and Dave Filoni starring Pedro Pascal, Rosario Dawson, Taika Waititi, & Carl Weathers
Ahsoka, Season 1 - Scratch Voices (Assisting with internal studio cut sound edits)
Book of Boba Fett, Season 1 - Post Production Coordinator
The Mandalorian, Season 2 - Post Production Assistant
Role Description:
Provided on-set managerial and administrative support for editors and post-production departmental staff as a team organizational assistant and project manager serving as designated liaison with vendors, talent, and internal resources
Supervised, tracked, and coded highly-sensitive show assets, equipment, and data across our internal platforms as well as established secure satellite workspaces for our team to continue process during the onset of the pandemic
Helped manage scripts, budgets, payment orders, team communications, technical facilities, and hosted live editorial review sessions with executives, directors, and creative talent
Writers’ assistant - [Film & Television]
Swagger by Imagine Entertainment for Apple TV+ | Season 1, 2018
Basketball drama series produced by Brian Grazer and NBA legend Kevin Durant under creator Reggie Rock Bythewood starring O’Shea Jackson.
Role Description:
Took extensive notes on episodic developments and writer explorations, conversations, and ideas in service of advancing script drafts before commencement of production
Manager of office operations, facilities, organization, and internal communications conducting in-depth research and project assembly for showrunner, studio leads, and writers in the room
director’s assistant - [Film & Television]
The Old Guard by Skydance Media for Netflix | 2018
American superhero action film directed by Gina Prince-Bythewood (The Woman King, Love & Basketball) starring Charlize Theron, Kiki Layne, and Chiwetel Ejiofor, released summer 2020 on Netflix.
Role Description:
Creative, administrative, and personal assistant to director during pre-production helping to manage script drafts, talent calendars, crew meetings, casting sessions, resources, assets, transportation, scheduling, and preparations in advance of overseas international production
Produced and collaborated on creative content for studio review such as illustrative decks and videos containing extensive research, interviews, and historical data to assist with director, cinematographer, and performer process